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Managing Indian brands: marketing concepts and strategies

Kumar, S. Ramesh

Managing Indian brands: marketing concepts and strategies - 2nd ed. - New Delhi Vikas Publishing 2002 - xii, 356p. p.

ISBN: 81-259-1308-4

Subjects--Topical Terms:
Brands ;Consumer behaviour ;Marketing ;Branding

Dewey Class. No.: 658.827 / KUM

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