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Strategic brand management: building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management: building, measuring and managing brand equity - 3rd ed. - Delhi Dorling Kindersley 2008 - 714p. p.

ISBN: 9788131719770

Subjects--Topical Terms:
Brand name products--Management ;Product management ;Brand name products

Dewey Class. No.: 658.827 / KEL

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