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Brand hijack: marketing without marketing

Wipperfurth, Alex

Brand hijack: marketing without marketing - New Delhi Penguin 2005 - vii, 280p. p.

ISBN: 0-67005-856-4

Subjects--Topical Terms:
Brand name products -- Marketing ;Consumer behavior ;Brand choice ;Brand loyalty

Dewey Class. No.: 658.827 / WIP

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