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Digital strategies in the pharmaceutical industry

Lerer, Leonard

Digital strategies in the pharmaceutical industry - New York Palgrave Macmillan 2003 - xvi, 239p. p.

ISBN: 1-4039-0379-4

Subjects--Topical Terms:
Digital strategies-Pharmaceutical marketing ;Digital strategies-Pharmaceutical industry ;E-business ;Digital strategies-Research and development

Dewey Class. No.: 658.4038 / LER

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