Services marketing: integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing: integrating customer focus across the firm - 3rd ed. - New Delhi Tata McGraw-Hill 2003 - xx, 668p. p.
0-07-053042-4
Service industries-Marketing ;Customer services ;Marketing
658.8 / ZEI
Services marketing: integrating customer focus across the firm - 3rd ed. - New Delhi Tata McGraw-Hill 2003 - xx, 668p. p.
0-07-053042-4
Service industries-Marketing ;Customer services ;Marketing
658.8 / ZEI