Living the brand: how to transform every member of your organization into a brand champion
Ind, Nicholas
Living the brand: how to transform every member of your organization into a brand champion - 2nd ed. - New Delhi Kogan Page India 2004 - iv, 219p. p.
0-7494-4316-2
Brand name products ;Business names ;Management-Employee participation ;Corporate image ;Branding
658.827 / IND
Living the brand: how to transform every member of your organization into a brand champion - 2nd ed. - New Delhi Kogan Page India 2004 - iv, 219p. p.
0-7494-4316-2
Brand name products ;Business names ;Management-Employee participation ;Corporate image ;Branding
658.827 / IND