Impact of promotional mix elements on the buying behaviour of consumers in OTC segment (Record no. 1492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00322nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231101s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaur, Sonamdeep |
| 245 #0 - TITLE STATEMENT | |
| Title | Impact of promotional mix elements on the buying behaviour of consumers in OTC segment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | 2013 |
| Place of publication, distribution, etc. | SAS Nagar |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Sunil/ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NIPER LIBRARY | NIPER LIBRARY | 05/26/2017 | T1610 | 11/02/2023 | 11/02/2023 | Thesis |