Advertising management: Concepts and cases (Record no. 5245)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00391nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231101s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-451780-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Manendra |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management: Concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 418p. p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NIPER LIBRARY | NIPER LIBRARY | 12/22/2003 | 210.00 | 659.1 MOH | 2919 | 11/02/2023 | 210.00 | 11/02/2023 | Books | |||||
| NIPER LIBRARY | NIPER LIBRARY | 12/22/2003 | 210.00 | 659.1 MOH | 2920 | 11/02/2023 | 210.00 | 11/02/2023 | Books | |||||
| NIPER LIBRARY | NIPER LIBRARY | 12/22/2003 | 210.00 | 659.1 MOH | 2921 | 11/02/2023 | 210.00 | 11/02/2023 | Books | |||||
| NIPER LIBRARY | NIPER LIBRARY | 12/22/2003 | 210.00 | 659.1 MOH | 2922 | 11/02/2023 | 210.00 | 11/02/2023 | Books | |||||
| NIPER LIBRARY | NIPER LIBRARY | 12/22/2003 | 210.00 | 659.1 MOH | 2923 | 11/02/2023 | 210.00 | 11/02/2023 | Books | |||||
| NIPER LIBRARY | NIPER LIBRARY | 09/19/2008 | 210.00 | 659.1 MOH | 3960 | 11/02/2023 | 210.00 | 11/02/2023 | Books |