Managing Indian brands: marketing concepts and strategies (Record no. 6941)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231101s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-259-1308-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 #0 - TITLE STATEMENT | |
| Title | Managing Indian brands: marketing concepts and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Vikas Publishing |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 356p. p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brands ;Consumer behaviour ;Marketing ;Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NIPER LIBRARY | NIPER LIBRARY | 01/23/2009 | 658.827 KUM | 6007 | 11/02/2023 | 11/02/2023 | Books | |||||||
| NIPER LIBRARY | NIPER LIBRARY | 01/23/2009 | 658.827 KUM | 6008 | 11/02/2023 | 11/02/2023 | Books | |||||||
| NIPER LIBRARY | NIPER LIBRARY | 01/23/2009 | 658.827 KUM | 6009 | 11/02/2023 | 11/02/2023 | Books | |||||||
| NIPER LIBRARY | NIPER LIBRARY | 04/18/2019 | 658.827 KUM | 7941 | 11/02/2023 | 11/02/2023 | Books | |||||||
| NIPER LIBRARY | NIPER LIBRARY | 08/25/2004 | 658.827 KUM | C161 | 11/02/2023 | 11/02/2023 | Books | 157.50 | 180.00 |