Marketing research: an applied orientation (Record no. 7626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231101s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice-Hall of India |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 948p. p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research ;Marketing research -- Methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 658.83 MAL | 7262 | 11/02/2023 | 11/02/2023 | Books | ||||||
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 658.83 MAL | 7263 | 11/02/2023 | 11/02/2023 | Books | ||||||
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 1 | 658.83 MAL | 7264 | 03/21/2024 | 11/02/2023 | Books | 03/04/2024 | ||||
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 658.83 MAL | 7265 | 11/02/2023 | 11/02/2023 | Books | ||||||
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 658.83 MAL | 7266 | 11/02/2023 | 11/02/2023 | Books | ||||||
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 658.83 MAL | 7267 | 11/02/2023 | 11/02/2023 | Books | ||||||
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 658.83 MAL | 7268 | 11/02/2023 | 11/02/2023 | Books | ||||||
| NIPER LIBRARY | NIPER LIBRARY | 04/06/2011 | 658.83 MAL | 7269 | 11/02/2023 | 11/02/2023 | Books |