Corporate branding in pharmaceutical industry : An investigation of the effects of corporate branding in the pharmaceutical industry on customer behavior and loyalty.

By: Kalpana PareekContributor(s): Dr. Sunil GuptaMaterial type: Text

TextPublication details: NIPER , Mohali

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Thesis	NIPER LIBRARY		Available		T311

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