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The marketing of generic drugs: A guide to counter-strategies for the technology intensive pharmaceutical companies

By: James, Barrie GMaterial type: TextTextPublication details: London Associated Business Programms 1981 Description: xi, 21p.1 pISBN: 0-85227-268-5Subject(s): Generic pharmaceuticals- Marketing ;Gereric drugs- Business strategyDDC classification: 615.1900688
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