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Advertising management: Concepts and cases
Material type:
TextPublication details: New Delhi Tata McGraw-Hill 2003 Description: xi, 418p. pISBN: 0-07-451780-5Subject(s): Advertising managementDDC classification: 659.1
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| 659.1 MOH Advertising management: Concepts and cases | 659.1 MOH Advertising management: Concepts and cases | 659.1 MOH Advertising management: Concepts and cases | 659.1 MOH Advertising management: Concepts and cases | 659.1 RIE Positioning: the battle for your mind | 659.1 RIE Positioning: the battle for your mind | 659.1 WEL Advertising: principles and practice |
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