What's in a brand: building brand equity through advertising

By: Jones, John PhilipMaterial type: Text

TextPublication details: New Delhi Tata McGraw-Hill 1998 Description: xxiii, 335p. pISBN: 0-07-463201-9Subject(s): Brands ;AdvertisingDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.827 JON (Browse shelf(Opens below))	Available		3254

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