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Strategic brand management: building, measuring and managing brand equity
Material type:
TextPublication details: Delhi Pearson Education 2004 Edition: 2nd edDescription: xxvii, 788p. pISBN: 81-297-0254-1Subject(s): Brand name products--Management ;Product management ;Brand name productsDDC classification: 658.827
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NIPER LIBRARY | 658.827 KEL (Browse shelf(Opens below)) | Available | 4310 | |
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NIPER LIBRARY | 658.827 KEL (Browse shelf(Opens below)) | Available | 4311 | |
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NIPER LIBRARY | 658.827 KEL (Browse shelf(Opens below)) | Available | 4312 | |
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NIPER LIBRARY | 658.827 KEL (Browse shelf(Opens below)) | Available | 4313 | |
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NIPER LIBRARY | 658.827 KEL (Browse shelf(Opens below)) | Available | 3273 | |
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NIPER LIBRARY | 658.827 KEL (Browse shelf(Opens below)) | Available | 3274 | |
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NIPER LIBRARY | 658.827 KEL (Browse shelf(Opens below)) | Available | C116 |
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