Advertising and promotion: an integrated marketing communications perspective

By: Belch, George EContributor(s): Belch, Michael AMaterial type: Text

TextPublication details: New Delhi Tata McGraw-Hill 2004 Edition: 6th edDescription: xxvi, 779p. pISBN: 0-07-058194-0Subject(s): Advertising ;Sales promotion ;Marketing communicationsDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	659.1 BEL (Browse shelf(Opens below))	Available		3288
Books	NIPER LIBRARY	659.1 BEL (Browse shelf(Opens below))	Available		C149

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