Creating breakthrough products: innovation from product planning to program approval

By: Cagan, JonathanContributor(s): Vogel, Craig MMaterial type: Text

TextPublication details: Delhi Pearson Education 2004 Description: xxxii, 302p. pISBN: 81-297-0492-7Subject(s): Product development ;Brand strategyDDC classification: 658.5

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Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.5 CAG (Browse shelf(Opens below))	Available		3295

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