Basic marketing: a global-managerial approach

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: Text

TextPublication details: New Delhi Tata McGraw-Hill 2005 Edition: 15th edDescription: xli, 793p. pISBN: 0-07-059410-4Subject(s): Marketing-managementDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.8 PER (Browse shelf(Opens below))	Available		3297

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