Services marketing

By: Rao, K. Rama MohanaMaterial type: Text

TextPublication details: Delhi Pearson Education 2005 Description: xiv, 358p. pISBN: 81-297-0457-9Subject(s): Service industries-MarketingDDC classification: 658.802

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.802 RAO (Browse shelf(Opens below))	Available		3503

Previous					No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8 ZEI Services marketing: integrating customer focus across the firm	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innova	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innova	658.802 RAO Services marketing	658.802 VEN Marketing management: a decision-making approach	658.802 VEN Marketing management: a decision-making approach	658.802 XAV Strategic marketing: a guide for developing sustainable competitive advantage	Next

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