Service marketing: concepts, applications and cases

By: Rampal, M. KContributor(s): Gupta, S. LMaterial type: Text

TextPublication details: New Delhi Galgotia Publishing 2000 Description: xxi, 615p. pISBN: 81-85989-56-7Subject(s): Services marketingDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.8 RAM (Browse shelf(Opens below))	Available		3555

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Previous	658.8 PAY Essence of services marketing	658.8 PER Basic marketing: a global-managerial approach	658.8 QUE Greater good: how good marketing makes for better democracy	658.8 RAM Service marketing: concepts, applications and cases	658.8 RAM Marketing management: planning, implementation & control	658.8 SAX Marketing management	658.8 SAX Marketing management	Next

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