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Beyond loyality: the next generation of strategic customer relationship manag

By: Chenet, PierreContributor(s): Johansen, Jon IvarMaterial type: TextTextPublication details: New Delhi Prentice-Hall of India 2006 Description: vii, 110p. pISBN: 81-203-2938-4Subject(s): Customer relationship managementDDC classification: 658.812
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