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International marketing

By: Cateora, Philip RContributor(s): Graham, John LMaterial type: TextTextPublication details: New Delhi Tata McGraw-Hill 2006 Edition: 12th edDescription: xxxiii, 697p. pSubject(s): International business enterprises ;Export marketing ;Global marketing ;International trade ;Advertising ;Pricing ;LogisticsDDC classification: 658.848
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