The 22 immutable laws of branding
Material type:
TextPublication details: London Profile Books 2003 Description: viii, 179p. pSubject(s): Branding (Marketing)DDC classification: 658.827
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NIPER LIBRARY | 658.827 RIE (Browse shelf(Opens below)) | Available | 5608 | |
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Books
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NIPER LIBRARY | 658.827 RIE (Browse shelf(Opens below)) | Available | 5609 |
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| 658.827 MOO Brand management: the Indian context | 658.827 PAN Building brands: in the Indian market | 658.827 RIE The 22 immutable laws of branding | 658.827 RIE The 22 immutable laws of branding | 658.827 SEN Brand positioning: strategies for competitive advantage | 658.827 WIP Brand hijack: marketing without marketing | 658.83 AAK Marketing research |
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