Managing Indian brands: marketing concepts and strategies

By: Kumar, S. RameshMaterial type: Text

TextPublication details: New Delhi Vikas Publishing 2002 Edition: 2nd edDescription: xii, 356p. pISBN: 81-259-1308-4Subject(s): Brands ;Consumer behaviour ;Marketing ;BrandingDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	NIPER LIBRARY	658.827 KUM (Browse shelf(Opens below))	Available	7941
Books	NIPER LIBRARY	658.827 KUM (Browse shelf(Opens below))	Available	6007
Books	NIPER LIBRARY	658.827 KUM (Browse shelf(Opens below))	Available	6008
Books	NIPER LIBRARY	658.827 KUM (Browse shelf(Opens below))	Available	6009
Books	NIPER LIBRARY	658.827 KUM (Browse shelf(Opens below))	Available	C161

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