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Managing Indian brands: marketing concepts and strategies
Material type:
TextPublication details: New Delhi Vikas Publishing 2002 Edition: 2nd edDescription: xii, 356p. pISBN: 81-259-1308-4Subject(s): Brands ;Consumer behaviour ;Marketing ;BrandingDDC classification: 658.827
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NIPER LIBRARY | 658.827 KUM (Browse shelf(Opens below)) | Available | 7941 | |
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NIPER LIBRARY | 658.827 KUM (Browse shelf(Opens below)) | Available | 6007 | |
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NIPER LIBRARY | 658.827 KUM (Browse shelf(Opens below)) | Available | 6008 | |
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NIPER LIBRARY | 658.827 KUM (Browse shelf(Opens below)) | Available | 6009 | |
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NIPER LIBRARY | 658.827 KUM (Browse shelf(Opens below)) | Available | C161 |
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| 658.827 KUM Managing Indian brands: marketing concepts and strategies | 658.827 KUM Managing Indian brands: marketing concepts and strategies | 658.827 KUM Managing Indian brands: marketing concepts and strategies | 658.827 KUM Managing Indian brands: marketing concepts and strategies | 658.827 KUM Managing Indian brands: marketing concepts and strategies | 658.827 MOO Brand management: the Indian context | 658.827 PAN Building brands: in the Indian market |
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