Amazon cover image
Image from Amazon.com
Image from Google Jackets

Strategic brand management: building, measuring and managing brand equity

By: Keller, Kevin LaneMaterial type: TextTextPublication details: Delhi Dorling Kindersley 2008 Edition: 3rd edDescription: 714p. pISBN: 9788131719770Subject(s): Brand name products--Management ;Product management ;Brand name productsDDC classification: 658.827
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Customize & Implemented by Jivesna Tech.

Powered by Koha