Brand hijack: marketing without marketing

By: Wipperfurth, AlexMaterial type: Text

TextPublication details: New Delhi Penguin 2005 Description: vii, 280p. pISBN: 0-67005-856-4Subject(s): Brand name products -- Marketing ;Consumer behavior ;Brand choice ;Brand loyaltyDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	NIPER LIBRARY	658.827 WIP (Browse shelf(Opens below))	Available		6116

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