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Brand hijack: marketing without marketing
Material type:
TextPublication details: New Delhi Penguin 2005 Description: vii, 280p. pISBN: 0-67005-856-4Subject(s): Brand name products -- Marketing ;Consumer behavior ;Brand choice ;Brand loyaltyDDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
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NIPER LIBRARY | 658.827 WIP (Browse shelf(Opens below)) | Available | 6116 |
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| 658.827 RIE The 22 immutable laws of branding | 658.827 RIE The 22 immutable laws of branding | 658.827 SEN Brand positioning: strategies for competitive advantage | 658.827 WIP Brand hijack: marketing without marketing | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 AAK Marketing research |
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