James, Barrie G. <br/><br/>
The marketing of generic drugs: A guide to counter-strategies for the technology intensive pharmaceutical companies 

 - London  Associated Business Programms  1981 
 - xi, 21p.1 p. 
<br/><br/><label>ISBN: </label>0-85227-268-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Generic pharmaceuticals- Marketing ;Gereric drugs- Business strategy
<br/><br/><label>Dewey Class. No.: </label>615.1900688  / JAM