Kotler, Philip <br/><br/>
Marketing management 

 - 10th ed. 
 - New Delhi  Prentice Hall  2000 
 - xxxi, 718p. p. 
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management ;Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT