Shankar, Ravi <br/><br/>
Services marketing: the Indian perspective 

 - New Delhi  Excel Books  2002 
 - xvi, 656p. p. 
<br/><br/><label>ISBN: </label>81-7446-267-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing ;Customer services ;Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA