Aaker, David A. <br/><br/>
Marketing research 

 - 7th ed. 
 - New York  John Wiley  2002 
 - xvi, 751p. p. 
<br/><br/><label>ISBN: </label>9971-51-389-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research ;management ;marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK