Cateora, Philip R. <br/><br/>
International marketing 

 - 11th ed. 
 - New Delhi  Tata McGraw-Hill  2002 
 - xxv, 694p. p. 
<br/><br/><label>ISBN: </label>0-07-049947-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises ;Export marketing ;Global marketing ;International trade
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT