Smith, Mickey C. (Ed.) <br/><br/>
Principles of pharmaceutical marketing 

 - 3rd ed. 
 - New Delhi  CBS Publishers  2002 
 - xiv, 529p. p. 
<br/><br/><label>ISBN: </label>81-239-0818-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical marketing ;Pharmaceutical product ;Pricing ;Advertising ;Pharmaceutical industry ;Generic drugs ;Drug store
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI