Mohan, Manendra <br/><br/>
Advertising management: Concepts and cases 

 - New Delhi  Tata McGraw-Hill  2003 
 - xi, 418p. p. 
<br/><br/><label>ISBN: </label>0-07-451780-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH