Keegan, Warren J. <br/><br/>
Global marketing management 

 - 7th ed. 
 - New Delhi  Prentice-Hall of India  2003 
 - xxv, 617p. p. 
<br/><br/><label>ISBN: </label>81-203-2066-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management ;International business enterprises--Management
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE