Chunawalla, S. A. <br/><br/>
Foundations of advertising: theory and practice 

 - 5th ed. 
 - Mumbai  Himalaya Publishing  2004 
 - 930p. p. 
<br/><br/><label>ISBN: </label>81-7866-486-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU