Drawbaugh, Kevin <br/><br/>
Brands in the balance: meeting the challenges to commercial identity 

 - Delhi ed. 
 - Addison Wesley Longman  2001  2001 
 - x, 278p. p. 
<br/><br/><label>ISBN: </label>81-7808-439-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / DRA