Rao, K. Rama Mohana <br/><br/>
Services marketing 

 - Delhi  Pearson Education  2005 
 - xiv, 358p. p. 
<br/><br/><label>ISBN: </label>81-297-0457-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAO