Tull, Donald S. <br/><br/>
Marketing research: measurement & method 

 - 6th ed. 
 - New Delhi  Prentice-Hall of India  1993 
 - xviii, 863p. p. 
<br/><br/><label>ISBN: </label>81-203-0961-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL