Rampal, M. K. <br/><br/>
Service marketing: concepts, applications and cases 

 - New Delhi  Galgotia Publishing  2000 
 - xxi, 615p. p. 
<br/><br/><label>ISBN: </label>81-85989-56-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM