Saxena, Rajan <br/><br/>
Marketing management 

 - 2nd ed. 
 - New Delhi  Tata McGraw-Hill  2002 
 - xv, 669p. p. 
<br/><br/><label>ISBN: </label>0-07-047401-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX