Hawkins, Del I. <br/><br/>
Consumer behavior: building market strategy 

 - 9th ed. 
 - New Delhi  Tata McGraw-Hill  2007 
 - xxv, 867p. p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior ;Market surveys
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAW