Cateora, Philip R. <br/><br/>
International marketing 

 - 12th ed. 
 - New Delhi  Tata McGraw-Hill  2006 
 - xxxiii, 697p. p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises ;Export marketing ;Global marketing ;International trade ;Advertising ;Pricing ;Logistics
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT