Lilien, Gary L. <br/><br/>
Marketing engineering 

 - 2nd ed. 
 - Delhi  Pearson Education  2003 
 - xxiv, 518p. p. 
<br/><br/><label>ISBN: </label>81-297-0005-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Data processing. Marketing -- Decision making -- Mathematical models. Marketing -- Decision making -- Data processing.
<br/><br/><label>Dewey Class. No.: </label>658.8020285  / LIL