Ries, Al <br/><br/>
The 22 immutable laws of branding 

 - London  Profile Books  2003 
 - viii, 179p. p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIE