Kumar, Nirmalya <br/><br/>
Marketing as strategy: understanding the CEO's agenda for driving growth and innova 

 - New Delhi  Penguin  2006 
 - xv, 270p. p. 
<br/><br/><label>ISBN: </label>0-14-306189-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing ;Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / KUM