Kumar, S. Ramesh <br/><br/>
Managing Indian brands: marketing concepts and strategies 

 - 2nd ed. 
 - New Delhi  Vikas Publishing  2002 
 - xii, 356p. p. 
<br/><br/><label>ISBN: </label>81-259-1308-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands ;Consumer behaviour ;Marketing ;Branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM