Keller, Kevin Lane <br/><br/>
Strategic brand management: building, measuring and managing brand equity 

 - 3rd ed. 
 - Delhi  Dorling Kindersley  2008 
 - 714p. p. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management ;Product management ;Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL