Bijapurkar, Rama <br/><br/>
We are like that only: understanding the logic of consumer India 

 - New Delhi  Penguin  2007 
 - xvii, 281p. p. 
<br/><br/><label>ISBN: </label>0-67099-944-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers --India ;Consumption (Economics) --India
<br/><br/><label>Dewey Class. No.: </label>658.834  / BIJ